There are things you are “supposed” to do to promote a business like the one I’m trying to get started here.
Part of that is to “be authentic” (pretty sure I’ve got that down – you guys see the good and the bad!).
And you’ve got to be “present” in social media on a regular basis – I’m probably a little too real there, but not really . . . pushy enough on the selling.
Having “mastermind” and/or support groups with others walking a similar path is supposed to help (when we’re not all comparing ourselves to each other!)
But there’s a problem with that sometimes.
First, I’m part of a couple of great smaller groups – my little masterminds (3 people each!) I love! One has been somewhat dormant, but when we do post stuff there, or talk, it’s good. In the beginning we had a couple of telephone conversations/meetings that really spurred us to get some stuff done.
But the somewhat larger groups. . . .
There’s supposed to be talking about what we’re doing in our businesses, yes, but asking for help, giving help and inspiration, TALKING to each other. . . .
And after a fairly short period of time, two that started out really, really well turned into advertisements for trying to sell to each other. In particular, two or three people that offer great services started spamming several groups at once.
It totally ruined the atmosphere.
So many of us stopped posting because of it.
Recently, a couple of people, including me, have tried to revive the groups in the spirit of which they were intended. And it’s failing. I know one left in a huff because she felt she was being chastised. Others are just not even looking. Something I posted earlier today only had 3 views out of 79 people who are members.
I posted this in the group that I thought would get the most feedback. Three of these groups are somewhat nested in each other. Group 1 has 700 member, subgroup 2 has 79, subgroup 3 has 51. Everyone in subgroups 2 and 3 are in group 1 and some overlap between 2 & 3. So, I don’t want to post the same thing in all three places – that’s spammy and self-serving, even if I’m not selling anything.
And then there’s Group 4, which is totally separate, but still has a couple dozen overlapping people – so, again, I don’t want to keep posting it in different places.
But I thought more than 3 people would see it where I posted.
And they probably will, eventually. I’m probably overreacting – I do that sometimes, but I’m not the only one that thinks this happens.
Recently, another leader in the spiritual/self-help business community started another of these groups with the stated intention that it be for “authentically” connecting – which is GREAT. But there’s already over 400 people.
I’m afraid that this will start out gangbusters, and then it will die – again.
Maybe not – this woman has a large following and does good stuff, and it appears she wants to moderate the group. If there continues to be moderation, it might be good.
I think that’s the problem with the other groups – not enough moderation.
But why do we do that? We’re supposed to be supporting each other. To SOME extent that means talking about our services, but it should be so much more than that. Talking about:
- How to find our target audience?
- Sales techniques that don’t feel spammy, or too salesy?
- What to do when X isn’t working?
- Do we need support to get something going? Encouragement not to give up?
- Help with pricing?
- Feedback on our offerings?
- Testing our offerings out with each other?
|photo by cosmic dustbunny|
I got undressed and started to go into the water. I expected it to be cool, but it was colder than I expected. Still not going to stop me, though.
I start wading out. The rocks under the shallow water go from being smooth to pointy, cutting into my feet, and the water still isn’t deep enough to actually swim. But I keep going.
The water is about knee deep when I come to a drop off, where the lake suddenly gets a lot deeper. Suddenly, the water isn’t clear any more – it’s dark, almost black. Something moves under the water, and I can’t see what it was.
Now, I am suddenly fearful. If the water is this cold in the shallows, it MUST be even colder in the deep part. And I can’t see what’s in the water. What if there are dangerous animals? I really WANT to go swimming but I’m so scared, I freeze and just stand there for a minute, and then turn back. I’m mad at myself for turning back, but tell myself I will go get someone to come in with me, it wouldn’t be so scary then.
The dream morphed into something else then, in the way of dreams, but damn, if that and the disappointment I felt when waking up isn’t a CLEAR message to keep going, I don’t know what would be.
So, it’s scary, I don’t know where it leads, what’s under the water or where to go next, but damn if I don’t need to jump in and see.